ROSE BAY was established in order to create swimwear to suit the modern man, so we set out to redesign the tailored swim-short. We challenged every aspect of products made by other leading brands:

Price transparency 

Rose bay has a strong belief that consumers deserve to know the actual cost of the product, from the cost of the raw materials to how much we spend on transportation. On each product page we have included a table of our true costs per item along with our markup against traditional retail. 


With age-old tailoring considered we kept the confidence, comfort and functionality for the wearer in mind. We took hundreds of measurements and came up with a fit unlike anything else seen on the beach.


Traditional fabrics are outdated, both creasing easily and drying slowly. Through intense testing, ROSE BAY has a custom fabric formulated to keep its shape after use and dry quicker than anything else.


To improve existing designs we removed the unnecessary features from the markets most popular premium swimshorts. Bulky fasteners and unnecessary pockets have ruined the aesthetics of many shorts. The functional Rose Bay designs provide a classic look with two front zip pockets, a minimal elasticated side panel and a completely concealed fastening.

Introducing The Rose Bay Tailored Swim Shorts