ROSE BAY was established to create classic summer clothing to suit the modern man.

Price transparency 

Rose bay has a strong belief that consumers deserve to know the actual cost of the product, from the cost of the raw materials to how much we spend on transportation. On each product page we have included a table of our true costs per item along with our markup against traditional retail. 


With age-old tailoring considered we kept the confidence, comfort and functionality for the wearer in mind.


Traditional fabrics are outdated, both creasing easily and drying slowly. ROSE BAY has custom fabrics formulated to keep the shape of the garment and dry quickly.


To improve existing designs we removed the unnecessary features from the markets most popular summer products. Like Bulky fasteners and unnecessary pockets on swim shorts that have ruined the aesthetics. The functional Rose Bay designs provide a classic timeless look for summer.